Aura Dental Centre
We provide dental marketing and website design for Aura Dental Centre, increasing their online visibility on Google by 490%, climbing their keyword rankings average up by 15 positions, and increasing phone calls to their dental clinic by 75% in six months.
Problem
When we began working with Dr. Amrit Bains at Aura Dental Centre, they were working with another digital marketing agency that was providing mixed results. Dr. Bains and his Director of Operations, Madison, didn’t have time to evaluate the agency’s reports to understand why their campaigns were not delivering results. They were busy treating their patients.
But they could see their appointment calendar slowly start to get empty. They used to book patients weeks in advance, then started having big gaps in their schedule each week. They knew something wasn’t working, but didn’t understand how to fix it. Each time they met with their marketing provider, they assured them everything was fine in their marketing reports, even though it didn’t seem that way inside their clinic.
Furthermore, their website’s technical development and hosting environment created a slow-loading website that scored 57-59% on Google’s PageSpeed Insights Report. This harms the visitor experience and lowers conversions / appointment bookings.
Solution
First, we conducted a Practice Checkup to evaluate their existing website’s online visibility: how easy or difficult it was for new patients to find their dental practice in North Winnipeg. Although the former agency was delivering SEO services, the focus was too broad in Winnipeg, and not specific enough for their local clinic on McPhillips Street.
Then, we fixed this issue by creating hyper-localized digital content and geo-targeted advertising so that only people near their dental clinic see their brand online. We published this content on their website and cross-published it on other online websites and magazines as well. Whenever a person searches for target keywords, like dentist near me or Invisalign Winnipeg, within a specific radius (5-10km), they see their dental advertisements and digital content.
There was no need to change their brand, as they were already connecting with their audience and getting great patient reviews. But their online visibility was too small by not focusing on relevant neighbourhoods. We fixed this issue by expanding their visibility in the relevant neighbourhoods closest to their clinic, as patients visit dental clinics that are in close proximity.
Results
Next, we migrated their website to our high-speed hosting environment, and optimized their website’s technical development to increase their Google PageSpeed Insights Report score to 95-96%. This improves the visitor experience and increased their online booking conversions.
Finally, as a result of our work in improving their local search rankings near McPhillips Street in Winnipeg, their online visibility on Google grew by 490%, their average keyword rankings tracked by Google increased by 15 positions and their phone calls to their dental clinic increased by 75% in six months.
