Local SEO
Optiimus provides local SEO services using business listings management to get your website on the first page of Google Maps.
Listings Management
We’re a local SEO company that provides local search SEO, Google My Business (GMB) management, and healthcare local SEO for dentists and doctors. Make it easy for new patients to find you by getting to the top of Google Maps with the best local SEO for dentists and doctors.
Business Listings Management for Local SEO
Listings Management
50+ Listings Built | 5 Listings Monthly | Rank Higher in Google
- Increase Web Rankings in Google Maps
- Get Listed on Top Healthcare Directories
- Manage Listings from One Central Hub
- Optimize Your Google Business Profile
- Track Rankings in Google with Analytics
Make it Easy for New Patients to Find You
Benefits
Local SEO
How Visible is Your Practice Website in Google Maps?
Many new patients search for local healthcare providers, like doctors and dentists, in Google Maps. The top 3 websites listed get 70% of online traffic, resulting in more new patients. If your website is not at the top of Google Maps, new patients will find your competitors’ websites instead.
Increase Web Rankings in Google Maps
One of the most important ranking factors to increase your website’s rankings in Google Maps for local SEO for doctors are complete and accurate listings:
Accuracy
Name, address, and phone number (NAP) match across entire Internet.
Distribution
Increase the number of listings and structured citation platforms.
Quality
Increase the authority and trustworthiness of your online listings.
Relevance
Listed on the most important dental, medical and healthcare platforms.
Optiimus gets your website to the top of Google Maps by focusing on the most important ranking factors for local SEO for dentists: complete and accurate listings on top business directories.
Local SEO Company
Can New Patients Find You in Online Directories?
In addition to Google Maps, many new patients search for local healthcare services using online healthcare listings. If your website is not listed, or has inaccurate information, new patients may struggle to find your health practice on a healthcare business directory.
Get Listed on Top Healthcare Directories
The foundation for local dental SEO is to have accurate and consistent listings on local business and healthcare directories. In addition to building listings on prominent websites (Google, Apple, Bing), Optiimus also builds listings on relevant healthcare directories (RateMDs, WebMD, Healthgrades).
Listings Management
How Accurate is Your Online Business Information?
One of Google’s most important ranking factors for local SEO for dentists is having a consistent business name, address and phone number (NAP). Making manual changes to your business information is time consuming. But, inaccurate information hurts your local SEO rankings in Google Maps.
Manage Listings from One Central Hub
Optiimus offers listings management with one central hub to build, update and manage your online listings. If you change your address, phone number or hours of operation, we’ll update this information across your listings. This ensures accurate and consistent business information, increasing your local SEO rankings.
Google My Business (GMB) Management Service
Is Your Google Business Profile at the Top of Google?
Your Google Business (GMB) profile is the most valuable business listing for local SEO. If your GMB profile is not complete and optimized for search rankings, it will not rank at the top of Google. New patients searching for local healthcare providers find health websites listed at the top.
Optimize Your Google Business Profile
Optiimus is a local SEO company and Google My Business manager that builds and optimizes your Google Business profile. We complete your GMB profile, select the best categories and attributes, update photos, products, services and more. Our local SEO services increase your website’s rankings with our Google My Business (GMB) management service.
Local Search SEO Services
How Does Your Website Rank in Google Maps?
New patients search for dental, medical and healthcare services on Google. The top 3 websites receive 70% of online traffic, resulting in new patient appointments. Not tracking your website rankings for high volume keywords makes it difficult to make improvements to rank higher for those keywords.
Track Rankings in Google with Analytics
Optiimus provides local SEO data analytics to monitor and track your website rankings to see how you rank for local search SEO. You can monitor your health website’s keyword rankings at a granular level to see where you rank in Google Maps on each city block.
Get Access to Digital Reporting
Keyword Rank Tracker
Monitor your and your competitor’s keyword search rankings in Google.
Local Search Grid
Visual geographic view of your keyword search rankings in Google Maps.
Listings and Citation Tracker
Accuracy report of all listings and citations online on business directories.
Google Business Profile Audit
Marketing audit of your Google Business profile found on Google Maps.
Local SEO Audit Reports
Overall website and marketing audit of local SEO results for on-page SEO.
Universal Digital Inbox
Included with every bundle
Listings Management for Local SEO
Struggling to Stay on Top of New Leads?
Many patients will contact you from various sources, such as Google, Facebook, Messenger, Instagram, text messages, live chat, voicemail and more. It’s easy to forget to check these platforms, or to respond to each inquiry promptly. But, delayed responses result in patients booking at another clinic.
Connect with Your Patients Everywhere
Optiimus connects all digital forms of communication into one unified inbox, which you and your team can access on any device, desktop or mobile. Get notified on each new patient inquiry, follow up promptly and increase appointment bookings. You can even live chat with your patients using our HD-quality, HIPAA-compliant video conferencing.
Features
Local SEO Company
Our Local SEO Process to Get to the Top of Google Maps
Practice Checkup
First, we conduct a Practice Checkup to evaluate your existing website and marketing performance metrics, such as seeing how your website ranks on Google and Google Maps. We conduct keyword research to find high-volume keywords that are relevant for your healthcare practice. We also evaluate your online information to ensure consistency in your business name, address, phone number, hours of operation and more.
Optimize Existing Listings
Then, we optimize your existing listings for local SEO to ensure we have consistency in your business name, address, phone number, hours of operation and more. The most important listing we optimize is your Google Business profile, ensuring it is complete, accurate and relevant for patients searching for healthcare services. The foundation for local dental SEO for dentists is consistency in your business information.
Build New Listings
Once your existing business listings have been updated and optimized, we start building new listings. We build 50 business listings in your first month and 5 new listings each month on top local and healthcare directories, such as:
Business Directories
- Amazon Alexa
- Apple Maps
- Bing Places
- FourSquare
- Google Maps
- Hotfrog
- TripAdvisor
- Uber
- YellowPages
Healthcare Directories
- CareDash
- DentalPlans.com
- Doctor.com
- Healthgrades
- RateMDs
- Sharecare
- Vitals
- WebMD
- Wellness.com
- Zwivel
Monitor Online Rankings
You can monitor and track your website’s keyword rankings using our digital analytics tools. We provide you with an online dashboard to monitor keyword rankings for you and your competitors, a visual geographic view of your rankings in Google Maps, as well as a listings tracker to monitor new listings online.
We provide local SEO tools to conduct a Google Business profile audit so you can see how your profile is optimized with better rankings. We also provide a local SEO audit report so you can identify and optimize your website’s local SEO results.
Get Access to Digital Reporting
Keyword Rank Tracker
Monitor your and your competitor’s keyword search rankings in Google.
Local Search Grid
Visual geographic view of your keyword search rankings in Google Maps.
Listings and Citation Tracker
Accuracy report of all listings and citations online on business directories.
Google Business Profile Audit
Marketing audit of your Google Business profile found on Google Maps.
Local SEO Audit Reports
Overall website and marketing audit of local SEO results for on-page SEO.
Pricing
Listings Management for Local SEO Pricing
Top Rankings in Google Maps
Listings Management
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Grow Rankings
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Automated SEO
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All prices in CAD
Bundle & Save!
Bundle any two or more monthly marketing services and save.
Bundle 2 = Save 10%
Bundle 3 = Save 15%
Bundle 4+ = Save 20%
Every bundle includes the universal digital inbox
Listings Management Local SEO for Dentists and Doctors
Want to Get to the Top of Google Maps?
Book a free demo to see how Optiimus can automate your growth!
Learn
Mastering Local SEO: Essential Strategies for Listing Management
- Optiimus
- Listings
- Healthcare
Why is your business not appearing where local clients are searching? Local SEO is the solution. Local SEO for dentists is a set of strategies to increase your website’s rankings in Google Maps to make it easier for new patients to find you.
We’ll review essential strategies to improve your local dental SEO, including optimizing your Google Business profile, conducting keyword research and listings management.
Key Takeaways
- Local SEO for doctors is crucial for increasing your practice visibility in local search results, where 46% of Google searches are looking for local information; strategies include optimizing your Google Business profile, consistent NAP citations, managing reviews, and building local backlinks.
- Local keyword research is fundamental to targeting the right audience, identifying service-based keywords with local intent, analyzing search volumes for relevance and competitiveness, and creating location-specific content to enhance local targeting.
- Off-page local SEO strategies complement on-page optimization, focusing on acquiring high-quality local backlinks, effectively managing your Google Business Profile through Google Business Manager, and using Google Search Console to monitor and optimize your site’s search performance.
Understanding Local SEO: The Basics
Appearing in local search results is vital for local dental, medical and healthcare practices. Local SEO enhances the visibility of businesses in local search rankings, providing a competitive edge over those who don’t utilize localized strategies.
From the corner medical clinic to the neighbourhood dental practice, local businesses of all sizes can leverage local SEO to connect with their target audience and attract new clients.
With the advent of mobile devices, local searches have grown, making local SEO important and even more essential for businesses, particularly small ones, to invest in local SEO.
Local SEO strategies share similarities with traditional SEO, but they also incorporate specialized strategies to connect local businesses with searchers in specific geographical areas. 46% of Google searches are looking for local information, and mobile search plays a significant role in this.
What is Local SEO?
Local SEO, also known as local search engine marketing, involves the optimization of your online presence to attract new clients from geographically relevant searches. It’s like traditional search engine optimization, but with a localized focus.
For example, a user may be searching for ‘dental clinic near me’. The search engine displays a list of local businesses that match your query. This list, known as the ‘local SEO 3-pack’, is the most valuable area of local SEO.
By focusing on local keywords, businesses can effectively drive high-intent traffic to their websites, reaping significant benefits in the process. This includes increasing visibility in Google’s search results, enhancing brand awareness, and connecting with clients within your geographical vicinity.
Why Local SEO Matters?
Local SEO acts as a levelling field, allowing businesses of any size to compete with large industry competitors. It levels the playing field, giving every business a fair shot at ranking high in local organic results.
Here are some common benefits:
- Increased visibility in local results
- Higher chances of appearing in Google’s “Local Pack”
- More targeted traffic to your website
- Increased brand awareness in your local community
- Higher conversion rates and increased sales
A staggering 80% of local searches lead to conversions or new appointments, underlining the massive potential for increased sales and revenue.
In today’s digital marketplace, ignoring local SEO is like turning away potential customers at your door. By embracing local SEO strategies, you’re not only fostering connections with the local community but also establishing your business as a credible neighbourhood option.
That’s why it’s not just about being seen; it’s about being seen by the right people, in the right place, and at the right time!
Local SEO Ranking Factors: Key Elements for Success
Just like traditional SEO, local SEO also operates on certain ranking factors. However, these factors are different from the regular organic search factors, tailored to boost your visibility in local organic results.
The key elements for success in local SEO include:
- Google Business profile optimization
- NAP (Name, Address, Phone) citations consistency
- Managing online reviews
- Building local backlinks and listing management
Google Business Profile Optimization
Within the context of local SEO, your Google Business profile functions as your business card. It’s the first thing that potential customers see when they search for your business.
A well-optimized Google Business profile enhances your local search rankings by including relevant keywords and ensuring every section of your profile is filled out with accurate business information.
But filling out the information is just half the job. Regular verification and updates to your Google Business profile are necessary to prevent user-suggested edits from introducing inaccuracies.
Not only does a well-maintained profile boost your credibility, but it also increases your local visibility. Features like high-resolution photos, videos, and business attributes can lead to a 70% higher chance of attracting local visitors.
NAP Citations Consistency
In local SEO terminology, NAP refers to Name, Address, and Phone number. Google uses NAP information to verify the accuracy of business data across the web. Therefore, maintaining accurate NAP citations is crucial for improving your local search rankings.
Inaccurate NAP citations can lead to customer confusion and create a poor user experience, thereby negatively affecting your local search rankings. Ensure your NAP information is clearly displayed in text on your website for better readability and discoverability in search rankings.
In addition, maintaining consistent NAP details across social media platforms enhances your local SEO efforts.
Managing Reviews
Reviews also play a significant role in local SEO. They greatly influence your local search visibility and credibility, serving as a key ranking factor in Google’s Map Pack results.
Reviews provide social proof of your treatment quality and reliability, which can significantly impact a potential patient’s decision to choose you over your competitors.
Effective review management involves:
- Responding to all online reviews
- Addressing negative feedback positively
- Using relevant keywords in responses
- Following the specific guidelines of review platforms
Encouraging a steady stream of customer reviews can be done by adopting best practices recommended by Google and ensuring ongoing engagement and relevance.
Building Local Backlinks
Local backlinks are vital for enhancing your presence in organic local search results. They play a significant role in enhancing your overall local online presence. Backlinks act like votes for your site from other websites, serving as endorsements of your online authority and credibility.
You can obtain valuable backlinks by engaging with local media and community outlets, organizing local events, and participating in them. Identifying competitor backlinks can reveal local link building opportunities that your business may not yet be leveraging.
But, not all backlinks are created equal. The quality of the backlinks you acquire matters as much as the quantity.
Listings Management Local SEO for Dentists and Doctors
Want to Get to the Top of Google Maps?
Book a free demo to see how Optiimus can automate your growth!
Local Keyword Research: Targeting the Right Audience
With the ranking factors in place, let’s review another vital aspect of local SEO – keyword research. The right keywords can determine your local SEO efforts. They are the bridge that connects your business to your target audience.
Keyword research for local SEO involves identifying search terms used by local customers with local intent. This assists in delivering personalized user experiences.
Identifying Service-Based Keywords
Service-based keywords should reflect the general terms people use when searching for your type of business, along with specific products and services. These keywords should also include the localities your business serves to improve visibility in local search results.
When conducting local keyword research, it’s essential to specify your location to identify target areas you want to reach. If your business serves multiple locations, consider targeting neighbourhoods or suburbs using location-based keywords for each area.
Start with low-hanging fruit – local keywords that are easier to rank for in your location – before moving on to more competitive terms.
Analyzing Search Volumes
Examining search volumes is a vital step in the process of local keyword research. It’s about prioritizing local keywords based on search volume and relevance to your business. Even low-search-volume keywords can be valuable if they target qualified leads.
Verify local search volumes using tools that provide localized data, as most SEO tools offer only national or global volumes. You can also analyze competitors’ rankings to uncover additional relevant keywords to enhance your local SEO strategy.
Strategically group and map keywords to URLs, considering whether multiple related terms can be targeted by a single, broader page rather than needing dedicated pages for each service.
Assessing Local Intent
Comprehending the local intent of keywords is fundamental for effective local SEO. It ensures that your business ranks for keywords that are explicitly looking for local services.
Local intent can be determined by searching Google for services and looking for the presence of a ‘map pack’ and local businesses in organic results.
When searching for local service-based keywords, using modifiers that indicate local intent, like a city name or ‘near me’, will help match your content to the local search intent.
On-Page Local SEO Techniques
On-page local SEO techniques involve optimizing elements on your website for local search. This includes strategies like link building, mobile optimization, and fixing crawl errors using tools like Google Search Console.
These techniques work with your local keyword research and off-page SEO strategies to improve your local search rankings.
Optimizing Title Tags and Meta Descriptions
Title tags and meta descriptions serve as the window displays of your business in the digital realm. They give potential customers a sneak peek into what your business offers.
Title tags should include local keywords, main offerings or services, and the localities your practice serves to improve visibility in local search results.
Meta descriptions should:
- Be unique, descriptive, and relevant
- Incorporate the target keyword to maximize click-through rates and be easily identifiable in search results
- Keep meta descriptions around 105 characters to prevent truncation in search results
- Include specific calls to action for the user
Creating Location-Specific Content
Location-specific content is crucial for attracting local foot traffic, as it can significantly increase the likelihood of ranking above organic search results when properly optimized.
Enhancing local relevance involves creating webpages that showcase local landmarks, events, or news, and providing specific information on services and customer feedback for different geographical areas.
Unique and original content for each location is essential to the success of location pages, ensuring better user experiences and avoiding search engine penalties related to content duplication.
Leveraging local events to create content can help your business connect with its audience, establish local authority, and attract backlinks that improve local SEO performance.
Off-Page Local SEO Strategies
Once you’ve optimized your on-page elements, it’s time to focus on off-page strategies. Off-page local SEO refers to actions taken outside your own website that affect your rankings within local search results.
Key off-page strategies include local link building tactics, Google Business Manager, and Google Search Console.
These strategies are designed to improve your website’s visibility, credibility, and rankings in local search results. They involve:
- Getting valuable backlinks from local sources
- Managing and optimizing your Google Business profile
- Utilizing Google Search Console to monitor your website’s performance and resolve any issues that could affect your local SEO efforts.
Local Link Building Tactics
Local link building is a powerful strategy for off-page local SEO. It involves acquiring valuable backlinks from local sources to enhance your online authority and visibility in local search results, ultimately improving your local rankings.
There are several tactics you can employ to obtain valuable backlinks. Some of these tactics include:
- Engaging with local media and community outlets
- Organizing and participating in local events
- Identifying competitor backlinks to uncover local link building opportunities that your clinic may not yet be leveraging.
The quality of the backlinks you acquire matters as much as the quantity, so focus on getting high-quality backlinks from reputable local sources.
Google Business Manager
Google My Business is a platform specifically designed to manage your Google My Business profile. It provides tools and resources to help optimize and maintain your online presence.
A well-managed Google My Business profile can enhance your local visibility and credibility, serving as a key local SEO ranking factor in Google’s Map Pack results.
Service area businesses can define their service areas on their Google My Business profile, enhancing their visibility in relevant local searches without needing a physical storefront.
Regular verification and updates to your Google My Business profile are necessary to prevent user-suggested edits from introducing inaccuracies and to maintain a well-optimized local search presence.
Google Search Console
Google Search Console, a complimentary tool from Google, assists in monitoring and resolving issues related to your website’s presence in Google Search results. You can use this tool to understand how Google Search sees your pages, troubleshoot issues, and optimize your website for local search.
The platform assists in increasing organic search traffic by providing reports on popular search queries and website performance metrics. Regular monitoring and resolution of any issues reported by Google Search Console is crucial to maintaining an optimized local search presence on search engines.
Listings Management Local SEO for Dentists and Doctors
Want to Get to the Top of Google Maps?
Book a free demo to see how Optiimus can automate your growth!
Local Business Listings Management
Local business listing management involves:
- Creating and maintaining accurate online profiles
- Ensuring consistent platform information
- Enhancing visibility, credibility, and customer engagement
- Establishing trust with new patients
- Improving local search and online visibility
- Attracting more new clients
This process is integral to local SEO as it helps to solidify your business’s online presence, making it more accessible and trustworthy to potential local clients. By meticulously managing listings, businesses can ensure that their information is not only consistent across various platforms but also optimized with relevant keywords and engaging content.
This attention to detail can lead to better rankings in local search results, thereby increasing the likelihood of attracting more foot traffic and online bookings. Furthermore, well-managed listings can facilitate a stronger connection with the community by providing clear and accurate information, which in turn can enhance the overall patient experience.
Key Elements of Local Business Listings Management
Key elements of managing local business listings encompass:
- Business name
- Address
- Phone number (NAP)
- Website URL
- Operating hours
- Business category
- Visual content
- A concise business description.
Keeping this information accurate and consistent across all platforms is crucial for local SEO success.
Local Business Listing Management Importance
The management of local business listings is vital for local SEO as it guarantees the accuracy and consistency of business information across various directories utilized by Google to authenticate business data. This process offers several benefits, including:
- Increased visibility on search engine results pages (SERPs)
- Providing accurate information to new patients
- Generating favourable patient reviews
- Improving accessibility online
- Enhancing online reputation management
- Helping practices rank higher on Google
Summary
Local SEO plays a crucial role in connecting businesses with their local audience. From understanding the basics of local SEO to implementing on-page and off-page SEO strategies, every step is essential for enhancing your visibility and driving more traffic to your website.
Whether you’re a small healthcare practice looking to compete with larger industry players, or a multinational company trying to connect with clients on a local level, investing in local SEO can give you a competitive edge.
Frequently Asked Questions
What are local SEO techniques?
To improve local SEO, claim and optimize your GMB listing, keep mobile in mind, collect client reviews, focus on local link building, and ensure NAP/citation consistency.
It’s the process of enhancing your online presence to boost local traffic, visibility, and brand awareness by tasks such as optimizing your Google Business profile and creating locally relevant content. This involves optimizing your business’ visibility in local results through tasks like identifying relevant local keywords and creating consistent NAP citations.
How do I create local SEO content?
To create local SEO content, optimize your pages and posts with local keywords in title tags, meta descriptions, body copy, anchor text, H1 tags, URLs, and alt text in images. Also, consider researching keywords using Google and identifying what sets your service area apart.
Be sure to optimize your Google Business profile, choose keywords, build listings and links, create great content, encourage patient reviews, use local SEO tools for reporting, and optimize your approach.
Is local SEO worth it?
Yes, local SEO is worth investing in for your business as it can bring qualified traffic, boost reputation, and reduce reliance on high ad spend. Many small healthcare clinics targeting local customers have seen a strong ROI from local SEO.
What is the difference between local SEO and SEO?
Local SEO focuses on reaching users in a specific geographic area, with a focus on location-based keywords, while traditional SEO aims to draw in users regardless of their location. Both can be valuable for a business’s online presence.
How can business listings management improve local SEO?
Managing business listings effectively is an integral part of local SEO that can significantly enhance your business’s online presence. By ensuring that your business’ name, address, phone number (NAP), and other critical details are consistent and accurate across all online directories and platforms, you can improve your search engine rankings and increase your visibility to potential local customers.
Accurate listings help search engines trust the validity of your business, which can lead to a higher placement in search results, including the coveted local pack listings. Moreover, well-managed listings make it easier for clients to find correct information about your practice, which can lead to increased foot traffic and a better overall client experience.
In addition, actively managing your listings allows for the opportunity to optimize descriptions with relevant keywords, add high-quality images, and update operational hours, which contribute to a compelling online presence. This proactive approach can also help in quickly addressing any inaccuracies that may arise from user-suggested edits, maintaining the integrity of your business information online.
Overall, local listing management is a key component in a comprehensive local SEO strategy that helps businesses connect with their local audience, improve their online reputation, and drive more targeted traffic to their website or healthcare clinic.
Why is Optiimus the best local SEO company?
Optiimus is the best local SEO company that specializes in local dental SEO for dentists and local medical SEO for doctors. Building and optimizing online listings will increase your website’s search engine rankings using healthcare local SEO. Optiimus provides the best listing management software for local SEO for healthcare practices to increase their search engine rankings in Google Maps.
