Best WordPress Website Design for Healthcare
Attract and Book New Patients Online
Top Web Design
Optiimus provides the best healthcare website design services to build WordPress websites to attract and book new patients online.
Website Design
Our web design company specializes in SEO websites to get your healthcare practice listed on the first page of Google. Our WordPress website creation develops top healthcare websites optimized for conversions. Attract and book new patients online with a stunning business website for your healthcare practice.
Healthcare Website Design
Website Design Services
Six Design Styles | Optimized to Grow | Customized for You
- Attract New Local Patients Online 24/7
- Capture New Patient Leads Easily
- Book More Online Calendar Appointments
- Measure Results with Digital Analytics
- Get Friendly Canadian Website Support
Instill Trust and Confidence with Your Patients
Benefits
Healthcare Websites
Is Your Outdated Website Producing Few Results?
Your healthcare website may have worked well enough in the past. But, your competitors are investing in new healthcare websites that are ranking higher online and producing more new patients for their practice.
Attract New Local Patients Online 24/7
Optiimus develops the best healthcare website designs that are engineered to attract new patients to your practice. Our SEO website or healthcare website SEO gets your website to the top of Google, attracting new local patients to your practice.
Healthcare Website Design
Losing New Patient Leads from Your Website?
Your healthcare website has less than 10 seconds to capture your visitor’s attention. If your health website is difficult to find, confusing to navigate, loads slowly, or provides a poor user experience, people will leave your website to find another competitor.
Capture New Patient Leads Easily
Optiimus develops healthcare website designs that are optimized for user experience and for capturing new patient leads. Prospective patients can subscribe to your newsletter, chat live with your team, or complete online forms to provide their information.
Best Health Websites
Are Your Website Visitors Not Booking Appointments?
When your healthcare website visitors are viewing your site, they’re considering booking with you, or with another competitor. Your health website needs to instill trust that your practice can help your patients solve their health challenges.
Book More Online Calendar Appointments
Optiimus develops the best health websites that showcase your reputation, expertise and wonderful patient experience. Your healthcare practice website promotes your online reviews and integrates your practice calendar to make it easy for new patients to book an online appointment.
Website Design for Healthcare
How Well Is Your Practice Website Performing?
Measuring your website’s performance is necessary to improve results. Measuring important marketing metrics, like new patient acquisition cost, conversion rate, or marketing channels, improves your business results.
Measure Results with Digital Analytics
Optiimus healthcare websites are engineered to track data analytics to measure your results and improve performance. Each health website comes fully setup with a unified dashboard of all of your Google accounts to track data analytics.
Top Health Websites
Struggling to Manage Your Clinic Website?
Managing the daily admin and content updates of your healthcare website can be time consuming. You have to stay on top of every software and security update, including themes, plugins and other tools.
Get Friendly Canadian Website Support
Optiimus is a Canadian web design company that provides friendly support for your healthcare practice. Request website changes, get updates to your content, or get answers to your questions on creative design, technical troubleshooting, and more.
Best WordPress Website Design for Healthcare
Gallery
Website Design Company
Which Style Reflects Your Practice?
Web Design Agency
Dynamic Websites that Convert
Features
Web Design Company
Optiimus Develops Optimized Websites
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Every Optiimus Website Includes
Style
Stunning website design styles customized for your practice
Results
Conversion optimized websites engineered for optimal results
Visibility
Increase your website’s rankings in Google with on-page SEO
Reputation
Promote your reputation by displaying your patient reviews
Content
Professionally licensed healthcare photography and video content
Analytics
Online dashboard to view website performance data analytics
Calendar
Connect your online booking calendar directly to your EMR
Newsletter
Newsletter subscription forms integrate with email marketing
Copyediting
You write the content and we’ll make it website friendly
Responsive
Looks beautiful on every screen size: desktop, tablet, mobile
Social
Display a live feed of your social media networks on your website
Security
Robust tools to keep your website secure with automated backups
Speed
Blazing fast loading speeds using SSD drives in Canadian datacentres
Customize
Update your content, pages, services and photos easily yourself
Support
Get friendly Canadian-based support whenever you need help
Web Design Healthcare
Hand Crafted Website Design Unique to Your Practice
Vision Discovery
We schedule a Vision Discovery session to learn about you and your practice, and to understand your website design vision and marketing goals. We conduct a Practice Checkup to evaluate your existing website and marketing performance metrics, such as seeing how your website ranks on Google, the amount of time people spend on your website, how many people book appointments or contact your clinic, and more.
Design Style
Once we understand your website design goals, we can select a design style that best reflects your brand identity. Each design style has been hand-crafted to reflect each healthcare industry, being mindful of optimizing the user experience and navigation.
Each design style has a unique layout or wireframe that promotes either products, services, people or a combination of each. We select a design style that best matches your industry.
Brand Identity
If you have an existing logo and brand identity you’d like to use, we’ll incorporate them into your website design style. We’ll update your website with your logo, colour palette and font typography to ensure your website design matches your branding. If you’d like to update your logo design and brand identity, we can help you create a new logo design.
Website Copy
We’ll send you an online form to capture your messaging or copy for the website. Each form field will ask questions about you, your practice, your products, services, team, and more. If you don’t know what to write, our online guides provide helpful suggestions.
When you’re finished, our copyeditors will edit your website copy for spelling and grammar. Then, we’ll strategically place target keywords in your body and headline copy (keyword density: ~2%) – increasing your SEO rankings with relevant, high-volume keywords.
Photos & Videos
If you have custom photography or videography created for your healthcare practice, we’ll include them into your website. If you don’t, our team of web designers will select professional photography and video content that best reflects your healthcare brand.
Connect Tools
Every Optiimus website comes fully setup with a suite of technology tools to track, measure and optimize your performance. We also integrate your new website with your existing technology tools for additional functionality, like online appointment bookings, an online store to sell products, live chat interface, patient newsletter forms for email marketing, social media and more.
Optiimus integrates with over 3,000 dental, medical and healthcare practice management software (PMS) to connect your website with tools to automate your growth.
Quality Assurance
Before we launch your new healthcare website, we provide you with access to preview the website with your team and provide feedback for updates and revisions.
We test your website on every device (desktop, laptop, tablet and mobile) as well as on most major browsers (Chrome, Safari, and Firefox). We test every element for usability, navigation, speed, technical aspects and overall performance.
We provide two rounds of revisions to ensure that we capture your design style vision. We can also custom design any aspect of your website (at an hourly rate) to ensure you love the final designs.
WordPress Website Creation
Meet Our Tech Stack
Look under the hood to see what powers every Optiimus website
WordPress CMS powers over 43% of all websites on the Internet and accounts for 63% of the global CMS market share.
Elementor is the most popular website building tool for WordPress with a robust user-friendly editor for quick updates.
WooCommerce is the most trusted e-commerce platform online powering over 37% of all eCommerce platforms globally.
Google Analytics is the gold standard for website data analytics, installed in over 54% of websites globally.
Websites Built on WordPress
Best WordPress Website Design for Healthcare
Pricing
WordPress Website Design
Your Practice Website Engineered for Optimal Growth
Initial Technology Setup
One-time setup fee paid to start the project, create new accounts for website hosting, Google and others, build website infrastructure, including downloading and installing WordPress, connecting your website to your domain, installing themes and plugins to optimize your website’s speed, performance, SEO rankings, security and more.
Purchase
$0
Lease
$999
Website Design & Development
Designing and developing each web page, including customizing your designs to match your brand identity (logo, font typography, colour palette) updating your content (web copy, photos, videos and animations), as well as the rest of the features included below.
Purchase
$399
per page
Lease
$299
per month
Total Number of Pages
The total number of pages designed and developed for your new WordPress website.
Purchase
Flexible
price per page
Lease
<20
included
Website Hosting
Website hosting includes storing your website data and files online on our secure Canadian datacentres powered by renewable energy.
Purchase
$19
per month
Lease
$0
included
Website Hosting & Support
Website hosting includes storing your website data and files online on our secure Canadian datacentres powered by renewable energy. Website support includes up to 1 hour of our team’s support, including making changes or revisions to your content, design, or technical support.
Purchase
$99
per month
Lease
$0
included
Commitment Term
The total number of months committed to the website project. Website development will be completed in 2-3 weeks, then website hosting will begin on a monthly basis.
Purchase
Monthly
Website hosting is a monthly service and can be cancelled at any time with 30-days’ written notice.
Lease
Annual
Commitment for 12 months, then renews on a monthly basis, with option to buy-out the website.
Rounds of Revisions
Each round includes receiving your feedback using our online collaboration and feedback tool. You and your team can provide feedback directly on any element. Then, we’ll implement web design changes for you to review and approve.
Purchase
2 Rounds
Two rounds included, 1-hour of web design per round, additional revisions will be charged at an hourly rate.
Lease
2 Rounds + 1hr/mo
Two rounds of revisions included, additional 1-hour of web design is included in monthly support service.
Professional Photos & Videos
Commercially licensed professional photography and video content for your website. If you have custom photos or videos created, we’ll add them to your website. If you don’t, we’ll provide photos and videos that best capture your practice.
Purchase
Included
Lease
Included
Website Data Analytics
We setup and install Google Analytics inside of your new Optiimus website, which provides in-depth data of your website’s analytics. Then, we install Google Site Kit inside of your website to give you a comprehensive dashboard overview of your Google accounts, including Analytics, Search Console, PageSpeed Insights, and more.
Purchase
Included
Lease
Included
Online Booking Calendar
If your practice management software (PMS) or electronic health records (EHR) includes an online booking calendar feature, we’ll integrate it into your website. If you don’t have one, we can install a free online calendar from Calendly or offer a Jet Appt calendar for $10/mo.
Purchase
Included
Lease
Included
Patient Newsletter Integration
We build a patient newsletter opt-in form and connect it to your existing email marketing software. If you don’t have one, we can setup a new email newsletter account from MailerLite with a custom-designed template for $199.
Purchase
Included
Lease
Included
Social Media Integration
We can integrate your social media networks to promote your posts on your website, connecting your visitors with your social content. Display a live feed of your Facebook or Instagram posts on your website for fresh content.
Purchase
Included
Lease
Included
Copyediting Support
We provide you with an online questionnaire to understand your products, services, and team member biographies. Our team will professionally copyedit your responses into website friendly text. We also provide custom research and copywriting services at an hourly rate.
Purchase
Included
Lease
Included
Complete On-Page SEO
We optimize each page to increase your rankings in Google with keyword research, strategically placing keywords in your body text, H1-H6 headlines, URL, page title, meta descriptions, image files, alternate text, as well as optimizing your images for fast load speeds while maintaining high quality.
Purchase
Included
Lease
Included
Advanced SEO Tech
We install an advanced SEO tool, which provides an in-depth SEO analysis of your website, keyword data of high-volume keywords, snippet editor to customize page titles and meta descriptions of each web page, add structured data, breadcrumb controls, readability analysis, schema controls and more.
Purchase
Included
Lease
Included
Fastest WordPress Theme
Each Optiimus website is developed using the Hello Theme, the fastest WordPress theme with light-weight code, ensuring your website loads quickly on any device and browser.
Purchase
Included
Lease
Included
Mobile Friendly and Responsive
View your website perfectly on any screen size, desktop, tablet or mobile. Website elements, like images, videos, font sizes, and others, automatically re-size, based on the screen size viewed by the user.
Purchase
Included
Lease
Included
Online Website Security
Includes HTTPS encryption and SSL security certificates to keep your website safe. Every Optiimus website is hosted in a secure online environment that offers server firewall, DDoS attack responses, network monitoring, brute force detection, and domain privacy protection to protect you from online risks.
Purchase
Included
Lease
Included
Website Backup Protection
Every Optiimus website is hosted in our secure environment that offers automatic backups of your healthcare website, database and media files.
Purchase
Included
Lease
Included
Blazing Fast Load Speed
Your Optiimus website’s speed and performance are optimized using SSD drives in our Canadian datacentres. We also install a speed cache plugin that reduces the size of your web pages by up to 90% with GZIP, reduces server load, improving the user experience by reducing page load times. Faster speeds mean less visitor frustration, longer time spent on your website, more pages visited, and more appointments booked.
Purchase
Included
Lease
Included
Connect Business Domain
We help you connect your business domain to your new website. Either we can do it for you, or we can send you instructions for how to do it yourself directly from your domain registrar. If you don’t have a domain, we can help you get one.
Purchase
Included
Lease
Included
Customize Your Website
Your Optiimus website is designed using Elementor Pro, the most popular website building tool for WordPress. You can easily edit the content, update the photos, videos, and more with user-friendly editor. If you get stuck, contact us for support!
Purchase
Included
Lease
Included
Vision Discovery Session
We spend an hour reviewing your website vision in detail, including your style preferences, font typography, colour palette, photography and videography and more. We’ll ensure that you love your new healthcare website by Optiimus.
Purchase
Included
Lease
Included
Ready to Get Started?
Website Design Healthcare
Launch Your Practice Today
Complete 1 Page Website
Launch your practice today with a professionally designed WordPress website that summarizes your practice and services in one page.
Perfect For
- Sole Proprietors
- Individual Practitioners
- Startup Health Clinics
What’s Included?
Your one-page WordPress website is fully equipped with everything that’s included in every Optiimus website listed above.
Web Page Sections
- Introduction Header
- Welcome Message
- Services Summary
- Professional Biography
- Contact Form Footer
Website Design Healthcare
Sell Products Online?
eCommerce Store
Sell products with an online store seamlessly integrated into your website. Your online store is built using WooCommerce, the most trusted e-commerce platform online.
Why Choose WooCommerce?
- 3.9 Million Online Stores
- 36% of Global eCommerce Platforms
- 23% of the Top 1 Million eCommerce Sites
Add Store
What’s Included?
- WooCommerce Install and Setup
- Setup Secure Payment Gateways
- Configure Shipping Options
Store Pages
- Product Archive
- Product Single
- Menu Cart
- Shopping Cart
- Checkout
- Summary
- MyAccount
Add Product
What’s Included?
- Add Product to Store Inventory
- Setup Secure Payment Gateways
- Configure Shipping Options
Product Info
- Product Name
- Product Description
- Product Price
- Primary Photo
- Photo Gallery
- Stock Keeping Unit
- Stock Quantity
WordPress Website Creation
Website Hosting and Support
Optiimus websites are hosted on Canadian datacentres powered by renewable energy
Website Hosting
- Host your Optiimus website on our secure hosting environment
- SSD data storage for faster loading speeds and 99.9% uptime guarantee
- Security features, including HTTPS encryption and SSL certificates
Hosting & Support
- Host your Optiimus website on our secure hosting environment
- SSD data storage for faster loading speeds and 99.9% uptime guarantee
- Security features, including HTTPS encryption and SSL certificates
- 1-hour of website support, including design updates or technical troubleshooting
Best WordPress Website Design for Healthcare
Want to Attract and Book New Patients?
Book a free consult to see how Optiimus can help you attract new patients!
Learn
Top 3 Website Design for Healthcare Strategies
- Optiimus
- Website Design
- Healthcare
Creating a website design for healthcare requires precision and empathy. With regulations to adhere to and patient care on the line, the right website design for your healthcare organization is crucial.
We outline the top strategies to develop the best healthcare website design that’s as efficient and caring as your providers. From building trust through effective design to optimizing for mobile users, we’ll show you how these strategies come together to create the best healthcare website design that surpasses your patients’ expectations.
Key Takeaways
- Healthcare website design is essential for establishing trust and authority, featuring 24/7 availability for patients to schedule appointments and access health information.
- Effective healthcare website design hinges on a patient-centric approach, mobile-friendliness to accommodate mobile visitors, and SEO to improve visibility and accessibility via search engine rankings.
- Building a successful healthcare website involves studying successful examples, choosing a CMS like WordPress, customizing your design for brand consistency, creating engaging content, and integrating tools for enhanced functionality and performance.
Healthcare Website Design Importance
Healthcare website design plays a pivotal role in establishing credibility for healthcare providers. A meticulously designed website with patient-centric content, news updates, and testimonials fosters a sense of trust and authority among visitors.
These elements, coupled with a compelling visual identity that evokes emotions of safety and calmness, further solidify your healthcare practices’ professional credibility as medical professionals. Website design is an essential aspect of building trust and authority in the healthcare industry.
A successful healthcare website design:
- Bolsters credibility
- Enhances user experience
- Garners vital patient insights
- Uses online forms for patient registration
- Has a clutter-free, visually appealing design
- Uses easy-to-read fonts
- Has a well-contrasted colour palette
- Contributes to a wonderful patient journey.
Round-the-Clock Availability
One of the key advantages of health websites is their round-the-clock availability. This constant access to services enables patients to schedule appointments, receive prescription updates, and access pertinent health information at their convenience.
Healthcare websites play an integral part in boosting patient autonomy and satisfaction by facilitating patient education and informed decision-making.
Patient Insights
Healthcare websites serve as a goldmine of insights into health conditions and patient behaviour. With over two-thirds of internet users seeking health information online, healthcare websites have a considerable opportunity to understand and cater to patient needs.
Monitoring your healthcare site visitors’ behaviour provides insights into your patient needs, preferences, and behaviours, thereby informing improvements in website design and content efficacy.
As patient-centred healthcare models become more prevalent, the importance of capturing online patient behaviour insights expands. Such insights not only enhance healthcare services but also increase patient involvement in health issues, fostering a sense of trust and communication between prospective patients and a healthcare provider.
Top 3 Key Strategies for Effective Healthcare Website Design
The success of a healthcare website design rests on three key strategies: adopting a patient-centric design, ensuring mobile-friendliness, and implementing search engine optimization (SEO). By emphasizing these areas, healthcare providers can create a website that not only visually appeals to patients but also caters to their needs.
Patient-Centric Design
Patient-centric design is the cornerstone of successful health websites. Utilizing intuitive navigation and personalized experiences optimizes patient engagement and satisfaction. Key elements of a patient-centric design include inviting imagery, such as happy families, and iconic visual references that connect visitors with your website’s benefits.
Beyond appealing visuals, content plays a primary role in patient-centric design. Informative guides and articles, coupled with a user-centric UI/UX design, can help educate potential patients and seamlessly integrate services into your patient’s routine.
Furthermore, streamlined navigation and a clear call-to-action can guide users to important pages like appointment systems or other patient portals, thereby enhancing the overall user experience.
Mobile-Friendly
Given the ubiquity of smartphones, mobile-friendliness has become a required feature for healthcare websites. With over 92% of internet users accessing the internet using their mobile phones and mobile phones accounting for 55% of website traffic, the importance of mobile-friendly healthcare websites cannot be overstated.
Embracing responsive website design is paramount to patient engagement and satisfaction, as it guarantees an optimal mobile experience on healthcare websites. Platforms like WordPress, known for supporting responsive design, ensure that healthcare websites are easy to navigate and consistent in appearance across various devices.
Mobile-responsive websites automatically adjust the website design and layout to fit different screen sizes, which is crucial for serving the needs of modern web users, including those with disabilities.
Search Engine Optimization (SEO)
Another key strategy for the best healthcare website design is search engine optimization (SEO). By improving your website’s search engine ranking, SEO makes it easier for patients to find and access your site using Google’s search engine.
The top five organic search results on search engines account for approximately 68% of all clicks, highlighting the need for high search engine rankings for healthcare websites.
Incorporating relevant, keyword-optimized content, building quality backlinks, and ensuring website accessibility are fundamental SEO strategies for healthcare. Platforms like WordPress with robust SEO capabilities can significantly aid in optimizing your healthcare company website’s SEO, thereby increasing your online visibility.
Furthermore, SEO is particularly valuable in healthcare marketing as it allows for the targeting of prospective patients actively searching for your health services, making it a cost-effective strategy in the long run.
Best WordPress Website Design for Healthcare
Want to Attract and Book New Patients?
Book a free consult to see how Optiimus can help you attract new patients!
Building Your Own Healthcare Website: 5 Steps to Success
The journey to build a successful health website consists of multiple steps, each demanding meticulous planning, execution, and optimization. From studying successful healthcare websites, choosing a CMS like WordPress, customizing the design, creating engaging content, to connecting essential tools for functionality and performance, each step plays a vital role in effective web design.
Step 1: Study Successful Websites
Embarking on a journey to build the best healthcare website begins with studying the best healthcare website designs. Analyzing the homepage layouts, menu designs, and content organization of successful healthcare websites can provide valuable insights into effective web design and functionality.
One way to do this is by examining the top healthcare website design examples to understand the best practices in web design for the healthcare industry.
Observing how other healthcare websites use testimonials and case studies can also help in establishing credibility and trust with your audience. Incorporating your own patient reviews and testimonials on healthcare sites can elevate your online reputation for potential patients.
Step 2: Choose a CMS
Selecting a suitable CMS is one of the key steps in web design. A content management system (CMS) like WordPress enables easy website building without the need for coding expertise.
WordPress is an open-source CMS offering extensive customization and a user-friendly management system, making it ideal for top healthcare website designs. With a global market share of over 63%, WordPress powers over 43% of all websites on the Internet.
WordPress supports responsive design and offers an extensive plugin library to enhance your website’s mobile accessibility and functionality.
Step 3: Customize Your Design
Upon selecting a CMS, your next step involves customizing your design to reflect your healthcare practice’s unique identity. This involves selecting a suitable colour palette, choosing appropriate fonts, and designing a hierarchical navigation menu to establish brand consistency.
By examining various design examples, you can find inspiration for your own customization process.
The customization process also includes:
- Updating your website with original, high-quality images
- Tailored website copy that resonates with your target audience
- The use of contrasting colours for call-to-action (CTA) buttons to guide visitors to important pages and enhance their journey through the site.
Step 4: Create Amazing Content
The creation of engaging and high-quality content forms an essential step in the construction of your healthcare site. Your website’s content should effectively communicate your healthcare practice’s brand promise to your audience.
Web copy should be concise and easy to navigate on mobile devices. Additionally, incorporating professional photography and video content can further reinforce your healthcare practice’s trustworthy and authoritative brand.
Step 5: Connect Your Tech
The last step in the creation of a healthcare website involves integrating essential tools to augment your website’s functionality and performance. Integrating your healthcare technology tools, like Electronic Health Records (EHR), can provide additional functionality such as online appointment booking and patient intake forms.
Security tools, like WordFence, Defender, or PatchStack, can protect your WordPress website effectively. Similarly, speed and performance tools, like WP Optimize, Litespeed Cache, or WP Super Cache, can improve user experience by reducing page load times.
Advanced SEO tools, like Yoast SEO or RankMath, provide an in-depth SEO analysis of your website, keyword data of high-volume keywords, snippet editor to customize Page Titles and Meta Descriptions of each web page and more.
Finally, tools like Google Analytics, Search Console, and Tag Manager can help you track website performance and marketing results. Installing Google Site Kit provides a comprehensive dashboard of your Google accounts inside of your website.
Best WordPress Website Design for Healthcare
Want to Attract and Book New Patients?
Book a free consult to see how Optiimus can help you attract new patients!
Summary
In conclusion, designing a healthcare website is an intricate process that requires careful attention to various aspects from credibility and user experience to SEO. Key strategies such as patient-centric design, mobile-friendliness, and SEO play a crucial role in shaping your successful healthcare website.
The process of building a healthcare website involves several steps, including studying successful websites, choosing a CMS, customizing the design, creating engaging content, and connecting essential tools. By following these steps and constantly optimizing your website, you can enhance your online presence and provide an optimal patient experience.
Frequently Asked Questions
What is WordPress website design?
WordPress website design includes designing and developing websites using WordPress CMS. WordPress is an open-source content management system (CMS) used to create and host websites. It offers plugin architecture and a template system for customization, making it a versatile option for healthcare practices.
Is WordPress good for designing websites?
Yes, WordPress is a reliable and user-friendly platform for designing websites, offering vast customization capabilities and easy content management. With a global market share of over 63%, WordPress powers over 43% of all websites on the Internet. Its support for responsive design and an extensive plugin library also enhances your website’s mobile accessibility and functionality.
How much does it cost to design a website on WordPress?
The cost of designing a website on WordPress can vary depending on your needs and the type of web design and development required. It can range from $100 to $100,000 or more, so it’s important to consider the specific features and functionality you need for your website.
The average WordPress web design in Canada costs between $5,000-$10,000, depending on the number of pages, amount of content created, and additional tools integrated. Optiimus designs and develops WordPress websites for healthcare for $399 per page.
If you think of your website as an expense, you’re going to spend as little as possible, hurting your chances of success. If you realize your website is one of the most valuable investments of your business, you’ll invest in the best healthcare websites from Optiimus.
Why is healthcare website design important?
Healthcare website design is important because it establishes credibility, enhances user experience, provides patient insights, and allows for round-the-clock availability of healthcare services and information. These factors are crucial for top healthcare website design.
What tools should I connect when building my healthcare website?
You should connect Electronic Health Records (EHR), security tools, speed and performance tools, and analytical tools, like Google Analytics, when building your healthcare website to enhance functionality, security, user experience, and tracking capabilities.
Are WordPress themes a good option for healthcare web design?
WordPress themes vary significantly in design quality and performance. They are a popular option because they are fast and inexpensive to build, don’t require coding knowledge and have millions of options to choose from.
However, pre-built themes are often created for attractive designs, not performance or conversions. Many themes have bloated code with dozens of Javascript libraries, CSS and other components that slow down your page load speed. Also, if the themes are not supported, they can present a security risk to your website.
Does Optiimus use pre-built WordPress themes?
No, Optiimus does not purchase or use any pre-built WordPress themes that have been developed by a third-party. Each Optiimus website design style has been hand-crafted by our team of designers, ensuring that our web design styles are unique to your practice.
Why is Optiimus the best WordPress website design company for healthcare?
Optiimus develops the best WordPress website design for healthcare practices that are stunning, but also optimized for search engine rankings and appointment scheduling. Aesthetic website design for your healthcare clinic isn’t enough to attract new patients.
Your healthcare website by Optiimus is easy to find on search engines, provides compelling content to connect with your audience, and offers seamless integration of your appointment booking calendar to your EHR. Optiimus develops the best WordPress website designs for healthcare websites.
