Level Up Wellness Group
Problem
When we first began working with Dr. Melody Morin at Level Up Wellness Group in 2025, they were managing an independent group of website and marketing contractors, with varying degrees of skills and experiences.
One of their biggest challenges was that they did not have a centralized, unified marketing and advertising strategy for their quickly growing healthcare organization. Their branding still reflected their origins as a local mental health provider, even though they had expanded their practitioners to also include nurse practitioners and physical health therapists.
Their business model had evolved faster than their brand and digital content had kept up.
Furthermore, their brand was inconsistent, as they were using different designs for their signage, stationary, website and social media posts. A lack of consistency in branding makes it difficult for people to remember your brand.
As a result, their brand and online presence were not capturing the full breadth of their practice’s skills and expertise, missing out on potential new clients from limited visibility.
Solution
We conducted interviews with Dr. Melody Morin to understand her company’s story, mission of what they are trying to accomplish, and vision of where they hope to be in the future. This allowed us to develop a branding and communication strategy, and digital content that better reflects their practice and connects with their audience.
First, we redesigned their website, page by page, to better reflect their new brand, connect with their audience emotionally, and increase organic search rankings online. Improved website designs are not just about aesthetics, designs that elicit professional credibility increase visitors’ trust and likelihood of booking appointments.
Next, we created educational, informative long-form blog articles and electronic books (eBooks) that are extensively researched, evidence-based and professionally written. This content attracts new people searching for this information online, and persuades them to book appointments with their health clinic.
In addition to publishing their content on their website, we also cross-publish it online in various other healthcare and business websites, magazines and journals, to elevate their brand, earn backlinks to increase their search rankings, and attract new people searching for their services.
We also promote their content by publishing Google Business and social media posts on a daily and weekly basis. These educational, personal and promotional posts attract people from their social networks to their website and encourage them to book appointments.
Finally, we expanded the scale of their marketing reach by building and managing digital advertising campaigns on Google and executing Press Releases to be distributed out to media journalists. Digital advertising helps us promote key services to the right audience and Press Releases help us communicate key messages to media publications to expand their audience.
Results
As a result of our work in creating and executing a unified digital marketing and advertising strategy, redesigning their website and improving their online visibility, their website traffic grew by 160% and appointments bookings increased by 176% in 12 months.
Now, they continue to expand their practice by hiring more practitioners across the country, expanding their business’ scope of work and expertise, and expanding their newly renovated clinic into a fully integrated health hub.
Initially beginning as a small mental health practice in Beaumont, Alberta, Level Up Wellness Group has expanded into an integrated national healthcare organization offering Psychology, Counselling Services, EMDR Therapy, Nurse Practitioner Medical Care, Naturopathic Medicine, Occupational Therapy, Massage Therapy, Psychoeducational Assessments, and more holistic health services across Canada.
